Traffic

video projection for ARD television studio

2011

For an ARD program produced as part of »The mobile person« theme week, this projection was created for the installation of a studio wall. The program, which was recorded in the ARD’s main studio in Berlin and moderated by Anne Will, explores the theme of the »modern job nomad.« Our installation »Traffic« reflected this subject of mobility. A projection from behind the transparent studio glass panel was used during the program to project images of the lights of Berlin’s night traffic onto a printed map of Berlin.

Theme week »The Mobile Person« in ARD

Today people are faster and more mobile than they were a century and a half ago. A revolutionary catalyst for this was the creation of the automobile by Carl Benz 125 years ago. Most recently, objects such as Smartphones enable us to be up-to-date any time, anywhere. For budget prices people visit other continents and learn about other cultures, as Skype and Facebook allow us to maintain friendships over great distances. Yet the possibilities which some may relish, may be a burden to others. … read more on ARD site

credits

Client: ARD
Cooperation with: heldstudio