BASF Online Teaser
animation of business figures

Client:
BASF

Agency:
Strichpunkt Design

For the publication of its 2010 business figures, in an initial phase, BASF placed a teaser on its homepage that presented as an animation its five most important key performance indicators for the fiscal year and its net operating results. The previous year’s results and current figures were visualized using morphing numbers and graphics. The animation was generated with After Effects, whereby the coordinates for the morphing sequences were calculated in vvvv.

In a second phase, the business figures were presented in an interactive application. By means of the interactive data graphics, the user can compare the figures for different topics from different years (i.e. sales figures, patents or number of employees).

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