Lecture about Generative Design

Speakers:
Julia Laub
Cedric Kiefer

Hartmut Bohnacker
Benedikt Groß
Claudius Lazzeroni

Duration:

ca. 50–80 min

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What is generative design? What kind of new possibilities does generative design offer? How can you use generative design? These questions and more are answered in our lecture »Generative Design«.
About the lecture
vortrag
Needless to say, as designers, we all make use of the universal machine computer. However, the common software tools are practically the same as the digital images of the tools of earlier times.
They make work more efficient and comfortable for us, but the essential aspect, which is the design process, hasn’t changed much since then. Generative design differs from the classical approach in exactly this fundamental point: in the generative design process, a visual idea isn’t implemented by hand, it’s translated into a ruleset and programmed. This results in new and unsuspected possibilities for the designer.

In their lecture »Generative Gestaltung«, the authors talk about the process and possibilities of generative design and give an insight to the homonymous book, which was published by Verlag Hermann Schmidt Mainz on this subject.
Images
CampusParty2012
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Campus Party 2012, Cedric Kiefer
more images on Flickr
Decoded
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Decoded Conference, München, 2010, Benedikt Groß und Hartmut Bohnacker
more images on Flickr
Videos
Booking
For booking the lecture please contact Julia Laub

Info-PDF lecture Generative Gestaltung
Recent lectures
Interviews
Press coverage
Cover form no230
In the 2010/230 issue of the design magazine “form“, a five pages long article titled “Generating Graphics” appeared in which the new design discipline – generative design –
and especially our homonymous book was presented in detail.


form no.230
download article
Cover page 2010-02
In the issue 01.2010 of the magazine page two processing turorials were published. They were taken out of our book »Generative Gestaltung«: chapter P.3.2 (Schriftkontur) and chapter M.5 (Baumdiagramme)