Lecture about Generative Design

Speakers:
Julia Laub
Cedric Kiefer

Hartmut Bohnacker
Benedikt Groß
Claudius Lazzeroni

Duration:
ca. 50–80 min

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What is generative design? What kind of new possibilities does generative design offer? How can you use generative design? These questions and more are answered in our lecture »Generative Design«.

About the lecture

Needless to say, as designers, we all make use of the universal machine computer. However, the common software tools are practically the same as the digital images of the tools of earlier times.
They make work more efficient and comfortable for us, but the essential aspect, which is the design process, hasn’t changed much since then. Generative design differs from the classical approach in exactly this fundamental point: in the generative design process, a visual idea isn’t implemented by hand, it’s translated into a ruleset and programmed. This results in new and unsuspected possibilities for the designer.

In their lecture »Generative Gestaltung«, the authors talk about the process and possibilities of generative design and give an insight to the homonymous book, which was published by Verlag Hermann Schmidt Mainz on this subject.

Images

Campus Party 2012, Cedric Kiefer
more images on Flickr

Decoded Conference, München, 2010, Benedikt Groß und Hartmut Bohnacker
more images on Flickr

Videos

Showreel on vimeo

Booking

For booking the lecture please contact Julia Laub

Info-PDF lecture Generative Gestaltung

Recent lectures

Universities

HfG Schwäbisch Gmünd
HTWG Konstanz
Burg Halle
FH Augsburg
HGK Basel
HTW Berlin
AK Stuttgart
HBK Braunschweig
FH Pforzheim
HfK Bremen
Hochschule RheinMain Wiesbaden
Hochschule München

Agencies

Strichpunkt, Stuttgart
Fuenfwerken, Berlin
Fuenfwerken, Wiesbaden
Scholz & Volkmer, Wiesbaden
Plex, Berlin
Eclat, Zürich
Metadesign, Berlin
interactive tools, Berlin
hauserlacour, Frankfurt
kms, München
aperto, Berlin

Conferences

Typo »Passion« 2010, Berlin
NMI 2010, Berlin
Decoded Conference 2010, München
Campus Party 2012, Berlin

Interviews

Radio

Interview for ORF broadcast »matrix – computer & neue medien«

Magazines

Deutscher Drucker 2010 21/018
viscom 2010 14/15

Press coverage

In the 2010/230 issue of the design magazine “form“, a five pages long article titled “Generating Graphics” appeared in which the new design discipline – generative design –
and especially our homonymous book was presented in detail.


form no.230
download article

In the issue 01.2010 of the magazine page two processing turorials were published. They were taken out of our book »Generative Gestaltung«: chapter P.3.2 (Schriftkontur) and chapter M.5 (Baumdiagramme)

more articles and interviews on our press site