What is generative design? What kind of new possibilities does generative design offer? How can you use generative design? These questions and more are answered in our lecture »Generative Design«.
About the lecture
Needless to say, as designers, we all make use of the universal machine computer. However, the common software tools are practically the same as the digital images of the tools of earlier times.
They make work more efficient and comfortable for us, but the essential aspect, which is the design process, hasn’t changed much since then. Generative design differs from the classical approach in exactly this fundamental point: in the generative design process, a visual idea isn’t implemented by hand, it’s translated into a ruleset and programmed. This results in new and unsuspected possibilities for the designer.
In their lecture »Generative Gestaltung«, the authors talk about the process and possibilities of generative design and give an insight to the homonymous book
, which was published by Verlag Hermann Schmidt Mainz on this subject.
AgenciesStrichpunkt, StuttgartFuenfwerken, BerlinFuenfwerken, WiesbadenScholz & Volkmer, WiesbadenPlex, BerlinEclat, ZürichMetadesign, Berlininteractive tools, Berlinhauserlacour, Frankfurtkms, Münchenaperto, Berlin
In the 2010/230 issue of the design magazine “form“
, a five pages long article titled “Generating Graphics” appeared in which the new design discipline – generative design –
and especially our homonymous book was presented in detail.form no.230download article
In the issue 01.2010 of the magazine page two processing turorials were published. They were taken out of our book
»Generative Gestaltung«: chapter P.3.2
(Schriftkontur) and chapter M.5