Our goal is to use our extensive knowledge in generative design not only for our clients, we also want to pass our knowledge on. We do this in the form of lectures, publications, articles, tutorials, workshops and teaching at universities.
The book »Generative Gestaltung« offers an insight into the world of generative design. A richly illustrated collection of example projects by current designers and artists shows the range of possibilities and at the same time offers stimulating inspirations. In an extensive didactic section, the reader gets the chance to recieve a feeling for generative design by experimenting with explained example projects.

Generative Gestaltung
Entwerfen, Programmieren, Visualisieren mit Processing

Autoren: Hartmut Bohnacker, Benedikt Groß, Julia Laub
Herausgeber: Claudius Lazzeroni
published by Verlag Hermann Schmidt Mainz
ISBN 978-3-87439-759-9
Cover weave 2011-05
For the issue 05.11 of weave we wrote a seven page article about the form of meta data: »Immaterials – Data between visibility and invisibility« and also did the cover with an illustration of invisible electromagnetic fields, this project shapes fictional data using the photographic technique of procedural lightpainting.

Immaterials project
Cover weave 2010-05
For the issue 05.10 of weave we did not only make the lasercut cover for (»Making of« blogpost), but also wrote a six page article about different digital fabrication technologies and products using them.

Weave 05.10 blogpost
»Making of« blogpost
page seminar

Generative design methods have found their way into the everyday life of designers and now represent a serious design discipline. The programming language Processing allows users to create new imagery and interaction concepts. Whether using it for print, web, film or interactive installations, creative coding is used not only for artistic experimentation but also commercially for brand communication, corporate design, data visualization and intuitive interfaces.

The PAGE workshop »generative design« conducted by Cedric Kiefer and Julia Laub picks up where experimental efforts end and the applied usage of generative design begins. Using practical examples, the designers explain how generative design methods can be used effectively and efficiently and how they can change the design process. In the hands-on workshop, you will learn how you can develop basic generative design applications – even if you have no programming background – and how you can include them in your daily work.

What is generative design? What is it used for and how can I apply it effectively?

What are the pitfalls and risks? What preconceptions exist about it?

How can I use generative design even if I am not a programmer?
Case Studies

Using practical examples, you will gain insight into the possibilities of using generative methods in corporate and interactive design, data visualization, and illustration and motion design. You will become familiar with the tools and their features so you can generate visual effects and come to understand the conceptual potential of the generative design process.
Hands on Training

Processing is a simple yet powerful software that enables you to develop generative programs easily. You will experiment with a specific set of tools and create your own applications.
Needless to say, as designers, we all make use of the universal machine computer. However, the common software tools are practically the same as the digital images of the tools of earlier times.
They make work more efficient and comfortable for us, but the essential aspect, which is the design process, hasn’t changed much since then. Generative design differs from the classical approach in exactly this fundamental point: in the generative design process, a visual idea isn’t implemented by hand, it’s translated into a ruleset and programmed. This results in new and unsuspected possibilities for the designer.

In their lecture »Generative Design«, Julia Laub and Benedikt Groß talk about the process and possibilities of generative design and give an insight to the homonymous book, which was published by Verlag Hermann Schmidt Mainz on this subject.

more about the lecture