Corporate Design Award for Actelion Imagery Wizard

August 8th, 2011 - 2:19 pm

Julia Laub

»The best relaunch of a company CD and award,« was the opinion of the jury when the Corporate Design Prize 2011 was awarded. Juror Wolfgang Seidl described the project as »Magic! A great idea with a fall height and a distinctive character.«
“Create a new identity for our brand Actelion. Don’t touch the logo, but create something the world of pharma has not seen before.” Based on the idea “From medical industry to medical magic,” a new image was developed that rendered medicine’s invisible magical moment visible. Here, the new imagery is based on the smallest possible unit: digital molecules. These capture the magical moment when new medicine arises from molecules; innovative design for a company that supplies the world with innovations. We worked closely together with Interbrand in creating the graphic imagery and developed a tool for automatic image generation that enables the generation of a unique, in-itself homogeneous graphic image world out of heterogeneous visual material. The new corporate image was created for the publication of the company’s 2010 business report and continues to evolve in its website.

more about the Actelion Imagery Wizard

Page Workshop

August 2nd, 2011 - 5:55 pm

In association with PAGE Magazine we are holding a workshop on the subject of »Generative Design« and how to make reasonable and effective use of generative design strategies and custom built applications in the design process. The workshop will be held in German.

25. November 2011
Hotel Gastwerk,
Hamburg, Germany

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computerarts magazine

June 21st, 2011 - 12:40 am

Cedric Kiefer

Computerarts Magazine
A while ago we were approached by computerArts magazine to talk about how new technology can help us to turn creative visions into reality and the question if technology itself already spark off ideas. This turned out to become a great article in the latest issue 189 called »New Experiments in Digital Design« where one of our latest project »Fragments of RGB« is featured alongside some other great projects and artists like Craig Ward and interaction designer Paul Neave.

Computer Arts issue 189


June 15th, 2011 - 4:29 am

I wouldn’t go that far and call it an interview but Tyler Dorholt from The A.N.D Project approached us to take part in their inspiring bullseye project and answer several design related questions about generative design. Beside us there are some other well known design studios like Troika, SoSoLimited and rAndom International just to mention some.
The A.N.D Project is definitely worth a visit.

onformative bullseye
The A.N.D Project

German Design Award

June 7th, 2011 - 11:02 am

We are happy to be nominated for the »German Design Award 2012« by the German Design Council for the »Generative Gestaltung«-Book

The Design award consists of two discipline but one competition, which differentiates not between communication and product design, but between class and world class. Participating in the 2012 German Design Award means that the entrants are playing in the Champions League. With people who are shaping the future. The competition honors top international achievements that are already setting tomorrow’s standards today. Yet it is not just the entries that are unique, so too are the competition and its independent jury. Internationally renowned ‘experts in excellence’ from both competition disciplines. They honor impressive works, totally impartially. In this they apply a common criterion: For the very best to become standard tomorrow, you have to select something special today.

Lattice Cyrtoidea

April 25th, 2011 - 11:37 pm

Inspired by some of the images in Ernst Haeckels »Kunstformen der Natur« (Art Forms in Nature) Chris did some tests with toxiclibs lattice mesh builder and GLSL shading. We uploaded the source code for you to download as well as some more images to flickr.

By the way, if you haven’t heard of »Kunstformen der Natur« so far, this is a wonderful book by Ernst Haeckel which is in the public domain. It features all sorts of illustrations of the natural world and is a perfect starting point if you‹re doing some research for organic shapes.You can download the whole book (400 pages) as pdf on this website.

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flickr set