Our latest project »NikeFuel Station«, a collaboration with AKQA London, was awarded with a Silver Lion in Cannes.
The installation is the centerpiece of London’s new NikeFuel Station at Boxpark and turns the retail experience into a sport by transforming the user into a digital mutli pixel avatar. In January 2012, Nike announced a new product – the Nike+ FuelBand
– which aims to turn users lives into sport. The Fuelband tracks the users daily activity allowing them to analyze and use their data to train more effectively. In order to promote the product which wasn’t available to buy yet, together with AKQA London
we created the NikeFuel Station Installation at Boxpark. Cannes Lion Silver AwardProject Documentation NikeFuel Boxpark Installation