January 31st, 2013 - 5:41 pm
The Bracket magazine featured onformative in the latest issue Vol.5: Hustle
The art of making things happen. That’s hustle.
Foreword by Clifton Burt: »It’s funny how many ways we can use the word hustle in conversation. Its origins as street slang have produced a nuanced word, facetted in meaning, and purposefully a bit vague. It can be used to mean »being energetic«, »coercion,« or »hard work.« It can describe the act of prostitution, drug dealing and even jazz. Linguists could have a field day with it.
There is one meaning, though, that transcends—and includes—all of the above. That meaning goes something like this: do whatever you’ve gotta do to make things happen. (…) Hustling requires that you use verbs, lots and lots of them. Not in your speech, but in your actions. You‹ll need to move, think, iterate, extend, make tough calls and you‹ll need to do all of this rather quickly. You‹ll need to bend things like deadlines and probably even rules. You’ve got to push limits, expectations, boundaries, concepts, and people. It’s a lot of work to be a hustler. …« read more / order magazinemore images of the magazine